Every April 22nd, people around the world come together to celebrate Earth Day—a global reminder that we all share a responsibility to protect our planet. Since its beginning in 1970, Earth Day has grown into the largest environmental movement, urging communities, individuals, and institutions to take action for a more sustainable and resilient future.

In honor of Earth Day 2026, the Foundation for the Preservation of Wildlife and Cultural Assets (FPWC) invites everyone to participate in our month-long campaign dedicated to reforestation and nature restoration in Armenia.

Just like in previous years, the process is simple:
1 SMS = 1 Tree = 500 AMD

Send the word TREE or ԾԱՌ to 7733, and help FPWC plant a tree in Armenia.

Want to plant more trees? Just send more messages! Every 20 SMS you send plants the seeds of a small forest—and this year, we’ll surprise you with an exclusive FPWC eco-gift and a certificate of appreciation for your contribution. Prefer to donate online? You can support our work through this link: https://fpwc.org/donate

Your SMS donations will be turned into real trees this autumn—during the optimal planting season. As always, our team will share updates on planting progress and tree growth through FPWC’s social media channels.

FPWC’s reforestation campaign is part of a larger vision. Since 2018, we’ve been restoring degraded landscapes within the Caucasus Wildlife Refuge—Armenia’s only privately protected area—creating vital habitats for endangered species and combating climate change with nature-based solutions. Over the years, more than 450,000 trees have been planted across Vayots Dzor.

By participating in our Earth Day SMS campaign, you’re not just planting a tree—you’re restoring ecosystems, empowering communities, and giving wildlife a better future.

Let’s grow together.
Text TREE to 7733 and be a part of Armenia’s green revival.